Liam Hodges X Bansky

Hypothetical Example for a visual communication project.

University Project

UAL: London College of fashion

Yr 1 Creative Direction for Fashion

I was allocated a designer from the British Fashion Council to create visual communication for one of their NEWGEN designers.

I created a promotional Instagram story accompanied by a physical promotional object and a promotional bus shelter installation. An old flip phone which would supposedly be handed out in random orders/purchases from Liam Hodges. Featuring an interactive QR code that linked to the promotional video. In hope that this would create social media attention and hype around the launch.